"Inside" and "outside", open the new vision of the door

空間非「內」即「外」。以門為介,一門之隔,空間內外有別。
開啟內外,追隨產品功能與形式,將空間外部的形態與關鍵因素引入內部空間,?“內”與“外”在同一空間內同為主體,共同構建完整的動線與展示體驗邏輯?—— 這為我們找到TATA木門?錦上宅入戶門零售終端設計的新的設計思考方式。
圍繞入戶門的第一屬性 —— 安全、堅固,近似石質色調與質感的裝飾板,以大面積尺寸從外立面延續至內部空間,構建起堅固、肅靜的空間氛圍感。線條、塊面切割之下的空間,毫無贅余冗繁,產品自然在視覺氛圍中被突顯和前置。
TATA木門的紅色基因在空間少量而適時地出現,成為空間中“吸引”功能的主要視覺元素。冷峻與熱烈,寧靜與奔放,令空間視覺氛圍達到平衡。
門內安家,舒適與風格至上。TATA木門的“靜音”核心主張融入室內客廳風格成為空間中的獨立體驗場景,在產品陣列展示之外豐富優化著產品展陳多樣性與消費者互動性。個性化的門牌設計在消費者的體驗動線上出其不意地出現,制造著空間與產品的視覺記憶點。

Space is not "inside" or "outside". With the gate as the medium, the space is different inside and outside.

Open the inside and outside, follow the product function and form, introduce the form and key factors outside the space into the internal space, take "inside" and "outside" as the main body in the same space, and jointly build a complete moving line and display experience logic? -- this will find a new design thinking way for us to design Tata wooden door, jinshangzhai entrance retail terminal.

Around the first attribute of the entrance door - safe, solid, stone like color and texture of the decorative board, with a large area of size from the facade to the internal space, to build a solid, quiet sense of space atmosphere. The space under the cutting of lines and blocks has no redundancy. The product is naturally highlighted and preposed in the visual atmosphere.

The red gene of Tata wooden door appears in a small amount and timely in space, which becomes the main visual element of "attraction" function in space. Cool and warm, quiet and unrestrained, make the space visual atmosphere reach balance.

Comfort and style come first. The core idea of "mute" of Tata wooden door is to integrate into the style of indoor living room to become an independent experience scene in the space, which enriches and optimizes the diversity of product exhibition and the interactivity of consumers in addition to the display of product array. Personalized door brand design appears unexpectedly in the consumer's experience dynamic line, creating visual memory points of space and products.